Jeremy Richardson
Creative Director & Regional Strategy Consultant
Helping Victorian regions tell their story with clarity, creativity and impact.
What I Do
Creative Direction
Campaign direction and narrative development for tourism, councils and regional organisations.
Ensuring every project has a clear story, visual language and purpose behind it.
Regional Storytelling Strategy
Clear frameworks that define your place identity and guide content for the full year.
Strategy that aligns stakeholders and keeps messaging consistent across channels.
Content Planning
Multi-venue and statewide content systems that support web, social and partner channels.
Giving regions clarity on what to capture, when, and why.
Who I Work With
Tourism Boards
Alpine & Coastal Regions
Hospitality & Accommodation Operators
Community Support Organisations
Statewide Organisations
Why Regional
My career began in the Victorian Alps nearly twenty years ago, where I saw firsthand how strong storytelling can influence visitation, local pride and regional growth.
I focus on regional Victoria because clear, authentic visual identity isn’t just marketing — it directly supports tourism, workforce attraction, operator alignment and long-term economic outcomes.
When a region tells its story well, the whole community benefits.
How We Can Work Together
Strategy Intensive
A focused piece of work delivering clear messaging, narrative direction or a seasonal content plan.
Creative Direction + Production
I lead the creative and Olliepop Studios handles filming, editing, drone and delivery.
Ongoing Advisory
Long-term support for regional storytelling, content decisions and campaign alignment.