About Olliepop
Olliepop Studios is a Melbourne-based creative studio specialising in strategic storytelling for destinations, outdoor culture and the visitor economy.
We work with tourism boards, alpine resorts, hospitality groups and regional organisations to shape how places communicate who they are and why they matter.
Our work blends strategic thinking, creative direction and cinematic production to create stories that connect people to place.
PLACE | AUDIENCE | STORY
Where place becomes story.
We help destinations translate the identity of a place into stories that connect with the people they want to reach.
Destination storytelling
Tourism campaigns
Seasonal content systems
Adventure & outdoor culture
Our Roots
Olliepop Studios was founded by filmmaker Jeremy Richardson and grew from a background in action sports and adventure storytelling.
Years spent filming in alpine environments, coastal landscapes and outdoor culture shaped the way the studio approaches storytelling today.
That foundation continues to influence how we work — patient observation, strong connection to place and a focus on authentic human moments.
Who We Work With
Today Olliepop partners with tourism organisations, hospitality groups, resorts and regional destinations across Victoria and beyond.
Our work often sits at the intersection of tourism, outdoor culture and place-based storytelling.
From alpine villages to coastal regions, wineries to hospitality venues, we help organisations communicate the experiences that make their places worth visiting.
Let’s start the conversation
If you’re ready to create something meaningful for your destination or organisation, we’d love to hear from you.