Traverse Alpine Group — Falls Creek Hospitality Storytelling

Traverse Alpine Group operates five of Falls Creek's most recognised venues — from the award-winning Astra to the Frying Pan Inn, Cloud 9, Huski Kitchen and Dicky Knees. Each venue has its own character and its own audience, but none of them had a visual content library that did justice to either.

In a single week-long shoot across the mountain, Olliepop captured the atmosphere, food culture and guest experience of every venue — from sunrise hero moments and evening fireworks to night skiing, food and beverage and the warmth of alpine dining. The result was more content than the group had built in years, structured to work across their marketing for multiple seasons ahead.