Turn and Burn exists to give young Australian skiers and snowboarders a genuine pathway from first turns to competitive progression. Founded by professional snowboarder Ryan Tiene, it's one of the most respected development programs in the country — built on real coaching, real progression and a culture that actually gives a damn about the athletes inside it.

Olliepop came on board as creative partner with two clear objectives. The first is to build brand partnerships that fund and elevate the storytelling around TAB's athletes and their journeys. The second is to create content that solves the program's most pressing business problem — making bookings regular and predictable rather than dependent on word of mouth alone.

The work so far has been built around TAB's pre-season airbag camp. Daily edits capturing the energy of camp life. A journey film following first-timer Lea through her first experience on an airbag. And a piece with Ryan Tiene and young camper Beau Goodwin — the founder explaining why these camps exist, the progression proving why they work. Three distinct stories. One complete picture of what Turn and Burn actually is.