Recent Campaign

The Goulburn Region Victoria
Victoria - Every Bit Different

Goulburn Region — Hide & Seek Family Autumn Campaign

Goulburn Region Tourism and Visit Victoria needed content that showed families what the region actually feels like — not a location highlight reel, but the warmth of two days away that stay with you. Olliepop built the campaign around a real family at Hide & Seek Retreat, a property that does exactly what the region does best: give people space to reconnect.

Based at Hide & Seek Retreat, our focus was to showcase the region through the eyes of a young family. Rather than staged tourism moments, the campaign was built around genuine experiences that feel warm, relatable and memorable.

Across the afternoon and evening of day one, then into the first light of day two, we documented a flowing story of family life in the region. Kayaking on calm water, bike rides through open space, fishing adventures, bush walks, card games around the table, quiet moments between mum and daughter, playful moments with dad, and the kind of laughter that can’t be scripted.

As the sun dropped, golden light wrapped the property and surrounding landscape, creating the perfect setting for evening connection and slower moments. The following morning began with fresh country air, sunrise warmth and a renewed sense of adventure.

Alongside the hero video campaign, a full stills library was created to support ongoing tourism marketing across digital, social and destination platforms.

This is what good destination content looks like: not a place selling itself, but a place showing you what it feels like to be there.

A young boy with dark hair smiling and hanging from a tree branch over a body of water, wearing dark swim trunks, with a background of trees and a dock.
A person jumping into a body of water from a platform with a zip line hanging from a tree branch, surrounded by tall trees and reflections on the water surface.
A man and woman enjoying a sunset by the water while holding glasses of red wine, smiling at each other.
Two people clink glasses of red wine outdoors during sunset, smiling and enjoying each other's company.
A man carrying a young girl on his shoulders outdoors near a river, with trees and misty weather in the background.
Family enjoying a walk in a park with trees and a lake in the background, with the parents lifting their daughter and all of them smiling.
An aerial view of a river with lily pads and trees on the banks, with two kayaks, one blue and one red, floating on the water.
People kayaking and canoeing on a river surrounded by trees.
A family is gathered on the porch of a small wooden house with a car parked nearby. The scene appears foggy or misty, with trees and a fence in the background.
A woman with reddish-brown hair sipping from a glass in a kitchen with a dark window shade and kitchen items in the background.
A man and a woman share an embrace on a dock beside a calm river surrounded by trees, with sunlight filtering through the branches.
A man and a boy fishing by a river at sunset, standing on a large rock surrounded by trees.
Family arriving at a home, carrying luggage, with sunlight and trees outside.
A person lies on a bed in a bedroom with large windows, while a woman and a child enter through a sliding glass door, looking cheerful.
A woman and a boy are riding bicycles along a dirt path in a park during late afternoon or early evening, with sunlight filtering through trees, creating long shadows.
A woman and a boy riding bikes and smiling on a sunny day in a park with trees and a fence in the background.
A woman and two children playing card games on a couch in a sunlit living room.
A woman and three children relaxing on a bed in a room with large windows and a beige sofa, with outdoor scenery visible through the windows.
A woman and a young girl sitting together on a cozy bench by a large window, smiling and taking a selfie. The girl holds a magazine and is leaning on the woman, who is smiling. Natural light illuminates the scene, with a view of trees outside.
A family of four enjoying a moment outdoors near a pond with trees in the background during sunset, with the mother holding a young girl and the father and son standing beside them.