This concept project explored a green-season storytelling approach for Falls Creek, focused on summer experiences beyond the winter months.

We developed and captured a series of short-form pieces featuring local talent engaging in mountain biking, hiking, alpine swims, waterfalls, and sunrise moments across the region. The intent was to show how a cohesive destination campaign could be produced efficiently while remaining authentic and people-led.

Although the campaign was not adopted due to shifting priorities, the project demonstrates Olliepop’s approach to year-round destination storytelling and scalable content packages for regional tourism.